What is Co-operative Advertising?

C o-op advertising is a shared cost promotion between a manufacturer and their retailer/s.

Manufacturers often provide their approved stockists with advertising and editorial materials to help them promote themselves locally. Many will also re-imburse some of the advertising costs for pre-agreed co-op advertising with their retailers. This support is usually based on the merit of the promotion and the turnover of the retailer.

The main activity of co-op advertising is to successfully underpin national brand marketing activity and combine it with the strengths of independent retailers in the local / local marketplace. The main objective of co-op advertising is to help increase the sales of brand names products locally / locally via local media.

Co-op ads are mainly carried by local newspapers, radio, outdoor, transport (Bus/Taxi) and cinema, although retailers can use funds for other types of marketing activity in agreement with the manufacturer.